13 SaaS Founders Talk About The Best Books For SaaS Entrepreneurs

Looking for inspiration to help grow your SaaS? Check out this list of “must read” books.


Written by Simon Alcott: Published Sept 13th, 2019 | Updated Sept 13th, 2019.

Simon Alcott is a growth hacker and the driving force behind WhalePages, a digital marketing agency for SaaS companies. Today he asks SaaS founders about “must read” books for SaaS entrepreneurs.   


4 Minute Read

We Asked 13 SaaS Founders What Books They Would Recommend To Other SaaS Entrepreneurs.

Over the next couple of days we’ll have some very special posts being published on our SaaS marketing blog. We’ve interviewed dozens of SaaS companies and asked them intimate questions about the inner workings of their SaaS companies. For example, yesterday we asked the SaaS founders to tell us more about their funding path (bootstrapped vs VCs). You can see their answers here.

Today, we round up the SaaS founders again, and ask them the following question:

“What Is a “Must Read” Book For SaaS Entrepreneurs?”

1. Jake, CoFounder of Dubsado | Business Management Platform

Play Bigger. This book (allegedly) sent Jake down the strangest rabbit hole of business advice. Founded by a few major VC players in the game, their group comes together to provide ridiculously concise advice to startups. Their advice on building fly-wheels, and creating gravity through their idea of the Lightning strike has been one of the biggest motivating factors behind our marketing efforts over the last 1 year. We have saved resources to go on the offensive. As mentioned, we are bootstrapped, so that means EVERY penny counts. And we literally count every payment, every server charge, and email sent on our dime. And when you take that focus, and apply it to a marketing plan where one day no one knows you; the next day (month, year) everyone knows you. We’ve seen that quite a few times in the past Dropbox, FB, to name a couple) all adopting similar principles. Target niche audiences that allow you dig deep roots and expand into new frontiers.

2. Michael Payne From Intervals | Time Tracking & Task Management 

It may be a little cliche, and it is not a SaaS book (personal finance) but the book I recommend to every small business owner is The Millionaire Next Door. If you are a small business that is trying to stay small, bootstrapped and profitable to allow you to do things your own way there are a lot of parallels. I honestly wish the book had a different title, but that’s probably me being tired of click bait :). The core concepts of saving and investing in your future and sacrificing are good lessons. 

3. Kaushal Sutaria From MyEasyISO | Compliance Platform

From impossible to inevitable” by Aaron Ross, Jason Lemkin

4. Emad From CyberStockroom | Inventory Management Platform

I always recommend the E-Myth Revisited by Michael Gerber. As a technical founder, I have often fallen into the trap described in this book. When you are building a SaaS business you are no longer only a technician and the sooner you learn this lesson the better.

5. Kyle Racki, CoFounder From Proposify | Sales Platform

A “must read” book for SaaS entrepreneurs is certainly Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Ben Yokovitz. Proposify co-founders Kyle and Kevin based a lot of their early decisions on this book.

6. Piotr Łapiński, Marketing Manager From Konfeo | Event Registration Platform

Rework by Jason Fried and David Heinemeier Hansson from Basecamp.

7. Amrish From Pixpa | Portfolio Platform 

The Hard Thing About Hard Things by Ben Horowitz.

8. Richard From HelpSite | Support Center Platform

Zero to One by Peter Thiel. 

9. Mike Myer, CEO of Quiq | Business Messaging Platform

For day-to-day knowledge and insight, I read the WSJ online.

10. Jacob McCarthy From Freedom Edits | Photography Editing Platform

Growth Hacker by Ryan Holiday for me was a big one!

11. Henry Joyce From Align | Growth Management Platform

We’re somewhat biased, but we love Scaling Up by Verne Harnish and live by it in our organization. We are also big fans of Hooked by Nir Eyal.

12. Team From RationalPlan | Project Management Platform

From Impossible to Inevitable” by Aaron Ross and Jason Lemkin

13. Team at Publit.io | Media Asset Management Platform

I am not that into books as most of them are copy-paste, but book I can recommend is Hooked as it explains the psychology of a customer and how to keep them hooked to the product you are building.


We hope you’ve found this list helpful. If you’d like to learn more about growing your SaaS company we suggest you head over to our SaaS marketing homepage. Or if you’re interested in learning more about the marketing strategies we use to scale SaaS companies, then had over to SaaS growth TV


Written by Simon Alcott: Published Sept 13th, 2019 | Updated Sept 13th, 2019.

Simon Alcott is a growth hacker and the driving force behind WhalePages, a company that grows SaaS websites. So, if you have a SaaS company and you’re kinda into things like website traffic and increasing your MRR, then head over to our Saas marketing agency website to learn how we can help



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