SaaS Growth FAQ’S
We strive to make WhalePages as easy as possible for users to understand. However, we know that setting up a SaaS growth campaign isn’t something that most people do every day. For this reason, we’ve created a comprehensive FAQ below. If you can’t find the answer you’re looking for, please contact us.
How does it work?
We help our clients onboard the most highly targeted and relevant tier one partners to help them growth hack their way to success. Essentially, our job is to find out where your target audience is hanging out and then do whatever it takes to help you gain exposure on that channel. If you haven’t already please be sure to check out our explainer video here:
How long will it take to get up and running?
The short answer is about 24 hours. The long answer is below:
Growth Dashboard: Your growth dashboard can usually be setup for your within the first hour after you sign up (if you sign up during regular business hours). If you sign up outside of regular business hours, it can take up to 12 hours to setup your custom growth dashboard. Once this is setup our team gets to work familiarizing themselves with your company and your niche. This allows us to figure out where the best opportunities are you for. Our goal is to treat your company as our own, and to do this we need to spend the first day studying your company and niche.
List Building: The first day after you sign up, we begin work building a list of potential partners for your SaaS company. We look for bloggers, YouTubers, social media influencers and related business websites. We continue list building for you throughout the month. We hand select each partner and include important partner metrics like domain authority, traffic (or channel size) and Alexa rank.
Outreach: We sent our outreach emails in batches of 250 targets. So we don’t start outreach until we have a target list of at least 250 potential partners.
Within your growth box there will be multiple “target types”. For example, we might target popular YouTubers, bloggers, tool round up lists or broken backlinks. The emails for each target type will need to be customized for the target based on what we’re asking for. During pre-outreach we plan and optimize these emails based on your niche and the leverage we have to onboard partners. Once we finalize your email templates, we can begin outreach.
We can usually begin the outreach process in the beginning of the 2nd week of your campaign (usually between day 6 and 9). Responses usually start coming in on the first day of outreach. For larger growth plans (i.e. more than 1 growth box), we will continue to grow your list and conduct outreach in parallel. We then plan a series of follow up emails which generally go out 2 days, 5 days and 14 days after our initial outreach.
When we start to send emails, we “throttle” our outreach so that we are never sending out more than 100 emails / day. Therefore, the initial outreach emails in the sequence will have all gone out within the first 3 days after outreach begins.
Partner Activation: It’s not enough that someone agrees to partner with your SaaS company, we need that person to take ACTION. Getting them to take action and actually link to your SaaS company is part of our partner activation process. This is the hardest part of the process and the area we spend about 70% of our time. There is lots of back and forth, questions and negotiations.
Once activation is complete, you’ll have a new partner and we’ll post a link to your new partner in your client dashboard area.
Conclusion: We focus on creating permanent and long lasting relationships with high value partners. As you can imagine, this is not an easy process. Sometimes connections can take a few days to finalize and sometimes they can take weeks. This is why, our goal is to land these connections within a 30 day period. After you sign up, we will have 30 days to hit our quotas. We’ll likely start to be able to finalize some connections by the second week of your campaign, but some partner leads will take longer to close.
Do you only work with SaaS companies?
Pretty much. We focus on SaaS companies because SaaS companies provide unique leverage for onboarding partners. We can often use an extented trial or free subscription for the partner to help incentivize them to link to your website. Working with SaaS companies allows us to easily find partners who want to promote these types of companies. However, we’re open to working with many different types of tech companies. For example, we work with theme and plugin developers, hosting companies, tech education companies and many different B2C and B2B software providers. If you’re in doubt, simply contact us and we’ll let you know if you’d be a good fit as a client.
How does pricing work?
We use a performance based pricing model and we guarantee results. Our pricing starts at $599 / month. See all of our pricing plans here. There are no contracts and you can cancel anytime. To learn more about our pricing and guarantees you can watch this video:
How many sales will I make?
This is heavily dependent on your website’s conversion rate (CR). You can ballpark a 1 – 2% CR for traffic that is sent your way from your partners. Therefore, if your partner sends you 100 unique visitors, and you have a 1% CR and a SaaS product price of $99, then you’ll make roughly $99 for every 100 people that partner sends you.
Let us give you a specific example from a recent affiliate we on-boarded for a client. We got a client’s site featured on an Instagram page with just over 400,000 followers (one regular IG post and one Instagram Story with a “swipe up” feature). Our client was selling a SaaS product for $49 / month. The client had a 1.3% conversion rate and received just over 1500 unique visitors from a story post and regular picture post. They made 19 sales and $931 from these 2 Instagram posts. They paid out 25% to their affiliate ($232.75) leaving them with $698.25. / month in recurring revenue. Keep in mind, this is just one affiliate and one’s days work from this affiliate. This affiliate has an agreement with the SaaS company to post 2 times / month (to not overwhelm their audience with the same ad).
The goal is to get your partners sending you a steady stream of traffic from their different platforms (social platforms, websites, blogs, YouTube videos, email lists etc). In the example above we used an affiliate partner as a reference. However, partners don’t need to be affiliates. Many bloggers will just link to your website if it’s a good fit. Others might require a free subscription to your software.
The more partners you have, the more traffic sources you’ll have and the more sales you’ll consistently make day after day.
How does this compare to paid ads? How long do results take?
Difference between paid ads and growth hacking: Please keep in mind that the rhythm of growth hacking is very different than the rhythm of paid ads.
Paid ads: You put money in and you get immediate traffic. As soon as your ad budget runs out, your traffic stops.
Growth hacking: You put money in and you need to wait until your target list is built and your partner connections are finalized. However, these connections create permanent new flows of traffic (and boost your SEO) with no additional investment required to keep the connections alive.
Similarly, with growth hacking you’ll tend to see a slight delay between input and output. This is also quite different from paid ads. With paid ads you put money in (let’s say $10) and you’ll get $10 worth of traffic in one day.
With growth hacking, we might find you a partner on an authoritative blog or with a YouTube influencer. However, the content they create around your product might take a week or a month (or even 2 months)to rank well. That said, once this content ranks it drives a constant flow of new traffic to your site every single day without any additional effort required on your end. It’s magical once these connections start to compound. This is how we’ve grown sites to hundreds of thousands of daily visitors / month. It doesn’t happen overnight, but if you stay consistent with your partner outreach, it’s just a matter of time before you 2X, 5X, 10X or 100X your growth.
What about overages?
We try to get you overages! Each of our plans has a guaranteed minimum number of partners. However most of our outreach performs at 2X – 4X our minimums.
How do you ensure partners who agree to link to my product actually follow through?
Partner activation is an important part of the on-boarding process. You will NOT be charged if someone promises to link to you, but then doesn’t. Please note that we do not deduct fees from your account until partners are activated and you’re getting the link / reference / mention. This means they need to have at least mentioned your SaaS to their audience one time (i.e. posting a link on Instagram, adding a blog post with a link to your website, creating a YouTube video which mentions your company etc).
Are there only monthly plans available?
Growing a successful partner and link program isn’t a one-shot activity. SaaS entrepreneurs only reap the benefits of partner programs if they invest in their programs over the long run. It’s not something you do once and then forget it. It’s something that you need to remain active on month after month. For this reason, all of our plans are monthly plans that can be cancelled at any time.
I'm interested in SEO. What rankings have you landed?
The logic to rank websites remains the same across different niches. What changes is supply (number of sites competing for that search term) and demand (volume of searches each month).
1. Ranking Product Pages With Strong Searcher Buying Intent
Generally our goal for any project we work on (for ourselves or for clients) will be to rank pages that target our ideal customers. This means we focus on targeting keywords where there is substantial buying intent behind the search.
For example, we recently ranked a site called coinist for countless organic search terms and grew traffic to around 170,000 page views in about 4 months.
There were three main products within this web property, but the SaaS component was a big data software product in the blockchain space. We therefore worked hard to rank for organic searches relating to crypto data. For example we would target terms like “best ICO charts”. We landed main page ranking for this target keyphrase and many other similar phrases (see below):
One of the other services on the site was a service to help blockchain projects get listed on exchanges. Therefore, we targeted terms like “exchange listing service” and “crypto exchange listing service”. Here you can see we rank #1 for that search term within Google.
2. Ranking For Long Tail Keywords
We also spend a lot of time targeting long tail keywords. This is especially important for newer sites who don’t have the Domain Authority (DA) yet to rank for more competitive search terms. For example, we were working on a brand new Learning Management System (LMS) SaaS company so we targeted countless long tail terms like this:
3. Ranking Blog Content
Alternatively, we might focus on ranking blog content (non product pages with low buyer intent). This allows you to build rapport and establish your brand as a leader in your space. You often won’t end up driving a lot of sales through this type of content, but it pays off as a longer term investment in your company.
For example, at WhalePages we published a post recently to target SaaS founders who asked questions online about various topics relating to monthly MRR. For example, we created a post targeting SaaS founders who were curious to know how long it took other SaaS founders to hit certain MRR milestones. Therefore, we created a piece of content entitled “how long to reach $2000 MRR”. It took us less than 2 weeks to rank #1 for this keyword.
Below you’ll find answers to our most frequently asked questions. If you still can’t find the answer you’re looking for after looking through the list below, then please reach out to us here.