Email SaaS Company Uses Guest Posts For Traffic
“We had a good experience with guest posts that we published on our blog and on other users’ sites. Guest posts help a lot when it comes to building user traffic.“
Written By Sterling Sweeney: Published Sept 1st, 2019 | Updated Sept 3rd, 2019.
Sterling Sweeney is a growth hacker and the driving force behind WhalePages, a company that offers SaaS growth boxes to help software companies grow. Today, he sits down with the team from GlockApps to talk about their approach to SaaS growth.
7 Minute Read
A SaaS That Used Product Hunt To Kick Start Growth, and Guest Posts to Maintain The Growth.
Today, WhalePages was fortunate enough to chat with the team at GlockApps about their email testing SaaS company. We’ll dive into a discussion about their product as well as about their growth as a SaaS company below. Let’s get started!
Hi and thanks for joining us today. Can you begin by giving us a little bit of background about GlockApps and when / why it was started?
For many senders, email delivery is a real mystery. People don’t always know whether or not their emails are delivered, blocked or filtered, why it happens and what to do about it, and they continue sending emails blindly losing revenue. Certainly, most of the time people send permission-based emails which are often not delivered to the intended recipients.So we thought, what if we built a deliverability and spam testing tool in one place?
Thus, in 2015 GlockApps was born out of the need to diagnose email deliverability problems, which so many people struggle with. We created GlockApps to make it easy for every marketer to test and monitor their email placement over time and know how to fix problems before sending emails to the subscribers.
Doing business online is much harder than it was 10 years ago. There is a lot more competition online and companies need to think creatively about how to separate themselves from the pack. However, the email SaaS space is becoming more competitive with not only more companies, but with huge companies as well. What is GlockApps doing to separate itself from the pack? (i.e. focusing on narrow but deep feature sets? Different target audience etc)?
We focus on developing a service that any user with any budget could afford. We provide flexible pricing options including subscription plans, pay-per-test plans and custom plans.
We want to make GlockApps suitable for as many users as possible by offering them a choice. A user can construct a custom plan with fewer or more features depending on their needs. Thus, beginner users can start with the pay-per-test or custom package with fewer features and upgrade in the future.
Also, tell us how GlockApps helps not only gather email statistics, but also provide insight to users on how to fix problems. How much work do you put into training customers on how to take actionable steps towards fixing problems (i.e. low open rates, follow up email ideas, A/B testing ideas etc)?
GlockApps tests different aspects of the email campaign: sender authentication, sending IP address status, email spam score, email content, and email placement with different mailbox providers including the major ones such as Gmail, Hotmail, AOL, Yahoo, and Outlook and many other.
Based on the information that GlockApps extracts from the sent message, our service compiles a list of troubleshooting tips that the user can follow to rectify the deliverability problems.
We practice a collaborative relationship with our customers. We follow them during their trial period to show them all the features and functionalities, we provide pre-sales and after-sales support, and we ask for the customer’s feedback and listen to their feature requests and suggestions to make our service easier to use and more practical.
On our blog, we publish guides, tutorials and case studies that help users determine what exactly cause the spam folder placement and how to fix it.
We send a follow-up email series to customers to help them know about all the GlockApps features and how they can benefit from the tool.
We have many channels that our customers can use to contact us in case they need help or advice.
Now let’s talk a little bit more about how you’ve approached GlockApps funding and growth strategy. Are you backed by investors or is the company self-funded? Tell us a little bit more about the pros and cons of your funding approach.
Our company is self-funded. We started by developing email applications, SEO and system tools. Later, when the need for email solutions was growing, we decided to focus on applications for email marketing. Now it’s our primary field of business.
Tell us a little bit more about how you helped GlockApps gain its initial traction. What marketing strategies did you use to onboard your first paying customers? How have your marketing strategies changed over time?
We made it easy for a user who gets on our site to try the service. It makes just a few seconds and it doesn’t require a registration. If the user likes what they see and wants to test it deeper, they can create a free account with GlockApps.
A free account gives a limited access to the service yet it is sufficient to see how it works and what data it delivers. So, the user can get an understanding of how the things work.
At the beginning, we provided only the pre-setup subscription plans and one pay-per-test plan. Over time, we elaborated our pricing policy to serve the needs of our customers better. Now we allow the user to construct their own plan based on their needs. Thus, the user pays only for the tools and features they use.
In your experience running GlockApps, what have been the most and least successful marketing channels you’ve used to gain traffic and on-board new users?
The most successful marketing channel was the listing of GlockApps on ProductHunt. It helped us get the initial user traffic to our site. The integration of GlockApps with our email marketing software G-Lock EasyMail7 allowed to on-board new GlockApps users as well.
Sending cold emails about our service was the least successful channel. We got listings on other sites but not many.
That’s interesting. Many of the SaaS companies that use our SaaS Growth Box service claim that PruductHunt helped them alot with gaining their initial traction. Many email SaaS companies spend a lot of time promoting their affiliate marketing programs. I notice that you don’t have a partner program. Is this something you’ve tried before but didn’t gain traction, or has it never been part of your marketing mix? If it’s not part of your marketing mix, why have you decided to leave it out?
We provide an affiliate program for GlockApps on the user’s request. We don’t promote the affiliate program because we didn’t see a big revenue from our affiliates for other our programs in the past.
How much of a role does SEO play for GlockApps? What SEO strategies have worked best for you so far?
Yes, of course, SEO plays a big role for GlockApps. What we focus on is link building. In our blog posts and articles, we add the links to relevant posts on our site. We had a good experience with guest posts that we published on our blog and on other users’ sites. Guest posts help a lot when it comes to building user traffic.
“We had a good experience with guest posts that we published on our blog and on other users’ sites. Guest posts help a lot when it comes to building user traffic.”
How big of a role does A/B testing and conversion rate optimization play in your SaaS company’s growth strategy? What are some important lessons learnt when it comes to CR optimization?
Definitely, A/B testing and conversion rate optimization play a role for our company’s growth. Thanks to the quick test that a user can run on our home page, we are able to convert more users into customers. We run A/B tests for our follow-up email series which allow us to determine which copy converted best. We publish articles on our blog to get their indexed in search engines and bring people to our site.
Now if you’re comfortable taking about financial milestones (team size, user growth rate, monthly MRR milestones or ARR projection ballpark) can you tell us a little bit more about growth so far?
We are a privately held company working in different programming environments. Our team has over 10 years experience of developing email marketing solutions and has used that knowledge and experience to create innovative, flexible, and affordable products that are used by thousands of businesses, large and small, in all parts of the world.
Alex Markov is the CEO and owner of G-Lock Software (GLOCKSOFT LLC). Dmitry Vladyko is COO and co-founder. The GlockApps headquarters are located in Minsk, Belarus.
Our company is proud to join an annual listing of 10 companies that are at the forefront of providing MarTech Solutions and transforming businesses.
At this time, we have around 3000 GlockApps users including big organizations. Some of big email service providers such as Sendforensics, Drip, Sendx.io, and Moosend successfully integrated GlockApps with their service. Now we are focusing on growing our customer base by getting new and converting existing users into long-term customers.
How long did it take you to hit $1000 MRR?
It took six months approximately.
Lastly, if you had to start over again and do three things differently, what would those three things be?
Firstly, we would introduce the custom plan builder at the beginning because the experience shows it is very convenient for the user and allows them to set the price affordable for their budget.
Secondly, we would do a research and listen to our customers to understand what tools/features they need more. Thus, we would make the DMARC Monitor tool as a part of GlockApps earlier. It is a new module in GlockApps and we are seeing the customers’ interest in it as more and more customers start using it.
Thirdly, we would not develop the bounce monitor module as a part of GlockApps. We don’t have a lot of customers who are using it.
Thanks for taking the time to chat with us today. To our readers, if you want to learn more about GlockApps please head over to their website to learn more!
If you have enjoyed this interview and would like to read more just like it, then head over to our SaaS marketing blog.
Written By Sterling Sweeney: Published Sept 1st, 2019 | Updated Sept 3rd, 2019.
Sterling Sweeney is a growth hacker and the driving force behind WhalePages, a company that grows SaaS websites. So, if you have a SaaS company and you’re kinda into things like website traffic and increasing your MRR, then check out our SaaS marketing strategies.
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